Is your business disaster proof?
This brochure introduces ways for businesses to build resilience to disasters. Highlighting the negative impacts of catastrophic events on businesses and the clear and present dangers threatening them, it proposes 12 tips for businesses to assess their risks and develop a strategy to prepare for a disaster. It also presents Nissan's crisis management and its application during the Great East Japan Earthquake/Tsunami and the floods of 2011 in Thailand as a positive example.